Privacy Policy — Momtivation App (LeadClosers d.o.o.)

Last updated: 10 December 2025

1. Introduction

This Privacy Policy explains how Momtivation App (LeadClosers d.o.o.) (“Momtivation”, “we”, “our”, “us”)
collects, uses, stores, and protects personal data when users access or use the Momtivation mobile application.
By using the App, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

LeadClosers d.o.o.
Gradiška 21, 10000 Zagreb, Croatia
Email: [email protected]

3. Personal Data We Collect

3.1. Account and Profile Information

Name, email, phone, encrypted password, login provider.

3.2. Health and Fitness Data

Weight, height, health issues, fitness goals, training history.

3.3. Apple Health / Recording API Data

Steps, distance, calories — collected only with explicit permission.

3.4. Questionnaire / Assessment Data

Age, location, preferences, lifestyle, training history.

3.5. User-Generated Content

Posts, photos, comments shared in the in-app Feed.

3.6. Technical and Usage Data

Device model, operating system, IP address, language, interaction logs.

3.7. Analytics Data

Collected via Google Analytics, Amplitude, and Microsoft Clarity.

3.8. Marketing and Communication Data

HighLevel email and WhatsApp communication, Firebase Cloud Messaging
push notifications.

4. How We Use Your Data

Provide core app features
Personalize recommendations
Track progress via Apple Health (with permission)
Send updates and notifications
Improve app functionality and user experience
Maintain security and prevent misuse
Display partner offers (no data sharing)

5. Legal Basis

Contract performance
Explicit consent (health data, analytics, marketing)
Legitimate interest (security, moderation)

6. Storage and Sharing

Servers: Hetzner (EU), DigitalOcean (EU)

Processors: HighLevel (USA, SCC), Google, Amplitude, Microsoft, Typeform

We never sell personal data.

7. International Transfers

Data transfers are protected using Standard Contractual Clauses (SCC) and technical safeguards.

8. Data Retention

Account and health data: stored until account deletion
Apple Health data: stored until permission is revoked
Analytics: 12–24 months
Logs: 30–90 days
Backups: deleted 24–72 hours after account deletion

9. User Rights

Users may request: access, correction, deletion, restriction, portability, withdrawal of consent, or objection to processing.

10. Automated Decision-Making

No automated decision-making or profiling is used.

11. Community Feed

User-generated content is visible to other users. Moderation rules apply.

12. External Websites

Affiliate and partner links may direct users to external websites not controlled by Momtivation.

13. Children’s Privacy

The App is intended for users aged 18 and above.

14. Updates

Users will be notified of significant changes to this Privacy Policy.

15. Contact

Email: [email protected]
LeadClosers d.o.o., Zagreb, Croatia

PRIVACY POLICY — EN